Do I really need a web site?

Only you can and should make that decision. It is a decision based on the plans and directions you have established for your business and the products or services it offers.

Right now you probably use one or more of the following to promote your business:

Business cards Yellow page ads Newspaper ads Magazine ads Brochures

Company profile packets Radio ads TV ads Billboards

Why? To make others aware of your business and the services or products it provides, of course!

Originally, businesses only offered their services or products to people in the local neighborhood or community and word of mouth was all that was required. As time progressed they learned that this was a limitation ... that to grow they needed to attract customers from other areas as well.

To do this they needed to "ADVERTISE" !

Each of the ways noted above is used to advertise your business at different levels. The Business Cards, Brochures and Company Profile Packets are used to reach individuals. The Ads are used to reach anywhere from your local community to the world community depending where you place the Ads.

Web Sites are the next generation of advertising. However, they have one distinct difference ... by the very nature of the Internet they promote your business automatically to every level from the individual next door to the multi-national corporation located overseas.

As with all things the answer to that question depends on what you want. Sigma 4 designs all sites from the ground up to meet each clients specific needs, no templates are used. Whether your site needs are simple or you need an expansive site utilizing catalog/shopping cart, on-line databases or high end graphics for a larger company or organization we can develop your site. Sigma 4 imposes no limits or charges and works on a per hour rate with no hidden fees. Our goal is to design a Web Site for you and your company that works for you at the best price...after all it is your site! Please review our design process and rates below and then give us a call or send us an email to discuss your needs.

Sigma 4’s 7 Steps to a Successful Web Site

1. Initial Meeting - A new project begins with a 1-2 hour meeting to establish points of contact, goals and objectives, domain name requirements and project time lines.

2. Information Gathering and Production - Everything that can possibly go into the web site is collected. Anything the client can provide in the form of photos, graphics, history, media kits and brochures is reviewed for use on the site. The more material provided, the faster the site can be brought to life, saving the client money. Additional information, photos or graphics are created as needed by working with the client.

3. Sample Designs Created - Using the information gathered in the prior steps, two or three sample designs are created for online review and approval by the client. Particular emphasis is made on a central theme that conveys the business image desired, easy of use and loading speed. Adjustments to the selected design are made based on client feedback.

4. Site Production - Using the design selected in Step 3 and the information gathered in Step 2 the web pages are produced and populated.

5. Site Testing and Approval - The produced and populated site is made available online for testing and review by Sigma 4 and the client. Testing is conducted using various browsers to confirm a consistent look and functionality. Adjustments are made to the site as needed to obtain customer approval.

6. Site Upload and Activation - The finished site is uploaded to the server of choice and made accessible to the rest of the world. Email accounts and other site features are activated as required.

7. Site Promotion - The operational site is registered with the major search engines. Finally, Sigma 4 will also work with the client as needed to integrate the site into their existing sales & marketing plan to attract users to the site.

---

Sigma 4’s standard design rates are $65 per hour + applicable tax.

Sites requiring highly customized features or expedited design may be charged at a higher rate.

An basic 6-12 page site can usually be developed for under $500.

An estimated site cost will be provided at the completion of Step 1. At that time a 50% non refundable deposit will be required for work to begin on the site, with the remainder due at the satisfactory completion of the site.

Sigma 4, Inc., 1155 S. Telshor, Suite 201., Las Cruces, NM 88011-4788
Phone: (505) 532-5768 • Fax: (505) 532-5769
Copyright© 2002 Sigma 4, Inc.